A adoption Customer Relationships Management Approach As Philosophy of Work And Its Impact On Services Organizations performance: An analytical Study in Al-Rasheed Bank/br-16 in Al-Qadisiyiah Governorate
AL-Qadisiyah Journal For Administrative and Economic sciences,
2014, Volume 15, Issue 1, Pages 48-66
AbstractThis research aims to examine , if there is impact of a adoption the customer relationship management approach as a work philosophy of service organizational performance. AI-Rasheed bank / branch 16 in Qadisiyah province, was selected as the society of research. Questionnaire has been depended, which has been distributed to employees of bank (under research), And after the analysis process of their answers on questionnaires, the research has ended with some conclusions , and it presents some suggestions which may be useful as a guide to the management of the bank (under research), and to another organizations, too.
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